Custom plugins and CMS architecture built into WordPress.
When a project needs more than a theme and a stack of plugins, I build it properly: custom post types, ACF and Gutenberg block systems, and bespoke plugins your client's team can actually use.
For builds where off-the-shelf plugins stop being enough.
Plugin sprawl
The site runs on a dozen plugins held together with workarounds, and every update risks breaking something.
Clunky third-party tools
A booking or enquiry tool that doesn't match the brand and loses visitors halfway through.
Editors who can't edit
Content changes need a developer because the backend wasn't built for the people using it.
Logic no plugin covers
Calculators, verification systems, portals or integrations that simply don't exist off the shelf.
Included.(5)
Bespoke plugins
Custom functionality as a clean, self-contained plugin, branded and built for the site.
Custom post types and fields
Structured content with ACF, relationships and templates that populate automatically.
Gutenberg block systems
Custom blocks your client's editors can use to build pages without breaking the design.
API integrations
Connect WordPress to CRMs, payment gateways, email platforms and external APIs.
Portals and dashboards
Client or member areas with roles, permissions and custom dashboards.
Four steps, no surprises.
- 01
Map the requirements
I turn the brief into a data model, user flows and a list of exactly what gets built.
- 02
Agree the architecture
Post types, fields, blocks and plugin structure, signed off before any code is written.
- 03
Build and test
Clean, documented code with secure defaults, tested on staging with real content.
- 04
Hand over
Documentation for your developers and a simple walkthrough for your client's editors.
The stack behind this service.
Jason
ten23labs.comJawad solved one of our biggest challenges by building a peptide verification system as a custom WordPress plugin.
Two ways to work together. Same quality either way.
Per project
Websites of up to 5 pages. Larger builds get a fixed quote after I review the brief.
Retainer
2–8 hours a day at $15/hour, billed monthly. Scale up or down each month.
FAQ.
Common questions about this service.
Existing plugins are great when they fit. When they don't, a custom plugin does exactly what's needed, matches the brand and doesn't add bloat or update risks to the site.
Your agency, or your client, depending on your agreement with them. I hand over the full source code with documentation.
Yes. Editor-friendly backends are part of the build: clear fields, sensible labels and blocks that can't break the layout.
Yes. I start with a code review so you know what you're working with, then extend it properly rather than patching around it.
Figma to WordPress.
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Pixel-accurate builds from your designers' Figma files, with interactions agreed before a line of code is written. Fewer revision rounds, cleaner handover.
View serviceAI Features & Workflow Automation.
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AI chatbots, smart enquiry handling and lead qualification built into the site, plus automations that connect it to your client's CRM and tools.
View serviceLet's talk.
Send me the brief—a white-label build, a backlog your team can't absorb, or a site of your own.
Reply within 4 hours.
On weekdays, with an honest view of how I'd approach the build. The review costs nothing.
Fixed scope, clear dates.
You get a scope, milestones and a quote before any work starts, so you can sell it with confidence.